We created the new Toronto logo by starting with the Toronto Story as our inspiration.
The symbol of the logo was designed by bringing together the two letters of Toronto’s nickname “T.O.” to create a fluid and energetic form.
The typeface of the word Toronto is unique and designed exclusively for the city.
The signature line: Toronto is a city built with the boundless imaginations of the people that live here, a city of true imagination. Using this as a starting point, the signature line, Toronto Unlimited, was developed. It is meant to celebrate the unlimited potential of the people and the endless opportunities they offer the city.
View the Brand Launch Video