On June 23rd, 2005, Toronto’s new brand identity was unveiled. This website tells the story of how the Toronto Brand was developed.
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13 months, 250 interviews, 4,500 contributions from Torontonians, 14 focus groups in 3 countries. All this to tell the world the Toronto story.
The new Toronto brand celebrates all that we have to offer as a city and as Torontonians. Our brand is a promise to the world about our city, the "City of Imagination", a city of unlimited opportunities. We're proud to present Toronto's new brand identity.
